The Mile High Skates Bearing Challenge
There is a common misconception that “cheap” and “inexpensive” are synonymous, and when it comes to skateboard bearings, this misconception runs rampant.
There is, however, usually a huge difference between cheap and inexpensive products. The term inexpensive implies “value,” or that the item is a “bargain.” Cheap, on the other hand, can carry a negative connotation.
So what does this have to do with skateboard bearings?
Skateboarders usually assume that spending more money on a set of bearings gets them better bearings. In some cases, this is certainly true. In many cases that extra money simply paid for fancy packaging, expensive magazine ads, and pro riders’ salaries.
For the past couple of years, I’ve spent a lot of time and money looking for good, inexpensive bearings. I wanted bearings that the average skater could easily afford, and a bearing that was good enough to put my company’s name on. After extensive experimentation and testing, I have what I believe to be one of the absolute best bargain-priced bearings on the market. Bearings that are as good—if not better than—bearings retailing for 150% to 250% more.
But aren’t these just some cheap, house-brand bearings?
There’s that word again—cheap. Remember what I said about fancy packaging, magazine ads, and pro riders? Those hidden costs don’t affect my bearings’ price, because I prefer to let their quality and value speak for themselves. But don’t just take my word for it, the same bearings (with a different name on the seals) have been on the podium at major races many times over the last five years.
Lately I’ve been including Mile High Skates bearings at no charge with various wheels, but there’s a perception that “free” means “low value.” You could argue that the customer simply wanted the wheels, and the bearings really didn’t factor into their decision process. Well now I’m taking it one step further.
When you purchase a set of bearings from us for more than $10, we’ll give you a set of Mile High Skates bearings. Buy two sets of those other bearings, and you’ll get two sets of Mile High bearings. Buy three sets, get three sets, and so on. No special code or secret handshake required. Don’t wait too long, though, because we’re limiting the promotion to 50 sets of Mile High Skates bearings.
So what have you got to lose?
There is, however, usually a huge difference between cheap and inexpensive products. The term inexpensive implies “value,” or that the item is a “bargain.” Cheap, on the other hand, can carry a negative connotation.
So what does this have to do with skateboard bearings?
Skateboarders usually assume that spending more money on a set of bearings gets them better bearings. In some cases, this is certainly true. In many cases that extra money simply paid for fancy packaging, expensive magazine ads, and pro riders’ salaries.
For the past couple of years, I’ve spent a lot of time and money looking for good, inexpensive bearings. I wanted bearings that the average skater could easily afford, and a bearing that was good enough to put my company’s name on. After extensive experimentation and testing, I have what I believe to be one of the absolute best bargain-priced bearings on the market. Bearings that are as good—if not better than—bearings retailing for 150% to 250% more.
But aren’t these just some cheap, house-brand bearings?
There’s that word again—cheap. Remember what I said about fancy packaging, magazine ads, and pro riders? Those hidden costs don’t affect my bearings’ price, because I prefer to let their quality and value speak for themselves. But don’t just take my word for it, the same bearings (with a different name on the seals) have been on the podium at major races many times over the last five years.
Lately I’ve been including Mile High Skates bearings at no charge with various wheels, but there’s a perception that “free” means “low value.” You could argue that the customer simply wanted the wheels, and the bearings really didn’t factor into their decision process. Well now I’m taking it one step further.
When you purchase a set of bearings from us for more than $10, we’ll give you a set of Mile High Skates bearings. Buy two sets of those other bearings, and you’ll get two sets of Mile High bearings. Buy three sets, get three sets, and so on. No special code or secret handshake required. Don’t wait too long, though, because we’re limiting the promotion to 50 sets of Mile High Skates bearings.
So what have you got to lose?
Views: 125
Replies to This Discussion
-
Permalink Reply by Martin Lozano on -
Hey mile high mark! are these the speedy lunatics bearings you are talking about? If so then yes, I do agree that they are quality bearings! Ive been doing a lot of sliding on those bearings and they are still holding strong!
-
Permalink Reply by Mark Chandler on -
No, they are absolutely NOT Speedy Lunatics. We sold the SL's, but had too many complaints of them breaking when subjected to hardcore/tech sliding. The MHS bearings are made by the same folks who make another popular price-point bearing, and there's no comparison between the SL bearings and our MHS bearings.
People shy away from the new MHS bearings because they're so inexpensive. If I'd have been smart, I would have had "FREERIDE ABEC7" printed on the seals, and charged $15 for 'em. What's funny is that they are spec'd by the factory as ABEC7, but because I find the whole ABEC rating system silly when applied to skateboards, I insisted that they not include the ABEC rating on the seals.
© 2012 Created by Jack Smith.
